Self-paced course
AI for Athletes. Run the brand like a team of ten.
Most sports families burn out on content because everything is manual. Ideas, captions, editing, posting, sponsor emails, all of it done by hand at 10pm after practice. This course shows you how to put AI behind every one of those jobs so one parent or one athlete can run a brand that looks professionally managed.
For athletes and sports parents • Lambs become Lions
What this is
The hours are the reason most families quit.
The system works when you post consistently. The problem is time. Between school, training, and competition, nobody has three hours a night for captions and editing. AI closes that gap. Nick shows you the exact tools and prompts he uses so the content keeps shipping in a fraction of the time, without sounding like a robot wrote it.
What you get
Everything in the course.
- Full video course on using AI to run an athlete brand end to end
- The athlete prompt library, copy-paste prompts for ideas, captions, and hooks
- Editing and repurposing workflows that turn one clip into a week of content
- Sponsor outreach templates, emails and media kit drafts done in minutes
- Tool setup walkthroughs, works with the free tiers of the major tools
- The guardrails module, keep the athlete's real voice in everything
- Lifetime access including updates as tools change
What's inside
Six modules, all practical.
Setup and foundations
The tools worth using, how to set them up in an evening, and what to skip. No technical background needed.
The content engine
Never stare at a blank screen again. Generate ideas, hooks, and captions in the athlete's voice, then pick and post.
Editing and production
Fast clip workflows, auto-captions and subtitles, and how to make phone footage look sharp without hiring an editor.
Repurposing and posting plans
Turn one competition into a week of posts across Instagram, TikTok, and Facebook. Build the calendar once, let AI keep it full.
Sponsors and outreach
Draft the media kit, research brands, and write outreach emails that sound like you on your best day.
Guardrails
What to never automate, how to keep it human, and how to make sure the account still sounds like your athlete, not a machine.
Honest fit
Who this is for.
This is for you if
- You are running an athlete's brand and drowning in the workload
- You want more content shipped in less time
- You have never used AI tools and want a straight-line setup
- You want the account to stay authentic while working faster
This is not for you if
- You want AI to fully replace showing up and filming real moments
- You expect a growth shortcut with no posting behind it
- You have not started an account at all yet (start with the Brand Builder Course)
One-time payment. Lifetime access.
You get the tools, the prompts, and the workflows. No results are promised or guaranteed. The work is yours.
Secure checkout via Shopify
The proof
Built by someone who posts every day.
Nick grew the Mr. Spladle brand past 100K and took Lucy Milgrim from zero to 300K+ followers. These workflows are how that volume of content gets made by real people with real jobs, not a media team.
These are real numbers from accounts Nick has built. Your results depend on your work, your athlete, and your consistency. No income or NIL outcome is promised or guaranteed.
Questions
Straight answers.
Do I need to be technical?
No. If you can use Instagram you can follow this. Every setup is shown click by click.
Which AI tools does it use? Do they cost money?
The course is built around the major mainstream tools and works with their free tiers. Paid tiers are optional upgrades, never a requirement.
Won't the content feel fake or robotic?
Only if you use it wrong, which is why the guardrails module exists. AI drafts, you decide. The footage, the story, and the voice stay yours.
Does this work for any sport?
Yes. The workflows are platform mechanics. The sport changes the footage, not the system.
How is this different from the Brand Builder Course?
Brand Builder is the strategy: profile, positioning, content system, growth, NIL basics. AI for Athletes is the execution engine that makes running that system fast. They pair well together.
What about NIL rules?
NIL is a state-by-state patchwork. Parental consent is required for minors, school logos and trademarks are off limits, and nothing in this course is legal or eligibility advice. Check your state athletic association and your school before signing anything.
Lambs become Lions
Stop running the brand by hand.
Same content standards. A fraction of the hours. That is the whole pitch.